IP Group
A digital home for scientific ambition
Brief
IP Group had just launched a refreshed brand identity, and the website needed to catch up and bring that new visual language to life online. I was involved from early design exploration right through to the final build, helping shape a digital experience that told the story of what IP Group actually does: back science, fund innovation, and showcase a genuinely interesting portfolio.
Outcome
The end result is a site that finally looks and feels like IP Group's new brand — clear, confident, and a lot more engaging to actually scroll through. Working closely across every stage of the design meant the final experience does a much better job of showing off their portfolio and expertise, and it's helped push brand awareness since the new identity launched.
Designed as part of the digital design team at Conran Design Group.
© Conran Design Group
© Conran Design Group
Translating the brand
We carried IP Group's bold identity into the interface through confident typography, documentary style photography, and generous spacing – creating a digital experience that feels considered, not decorative.