IP Group
Bringing a new brand to digital
Digital experience design
UI design
Visual design
Brief
Following the launch of IP Group's refreshed brand identity, the website was redesigned to bring the new visual language to life. The digital experience focused on communicating the company's purpose, showcasing its investment portfolio and creating a modern, engaging platform that reflected its forward-thinking approach.
Outcome
The redesigned website provided IP Group with a digital platform that better reflected its refreshed brand positioning and communicated its role in accelerating scientific innovation. The new experience created a clearer, more engaging way to showcase its portfolio, expertise and impact, while supporting increased brand awareness following the launch of the new identity.
Designed as part of the digital design team at Conran Design Group.
Translating the brand
The interface was designed to reflect IP Group's bold visual identity, using strong typography, documentary photography and generous spacing to create a confident, contemporary experience across the site.