A little about me and how I think about design
Driven by curiosity, thoughtful design, and the small details that make experiences feel effortless.
I didn't choose design straight away.
It found me first.
I never set out to become a designer. In fact, I did not even know it was a career. Growing up, I spent countless evenings creating graphics for gaming and anime communities, simply because I enjoyed making things. It was not until someone asked why I did not do it professionally that I realised design could be more than a hobby. That one question completely changed the direction I took.
Since then, my path has been driven more by curiosity than by a plan. I taught myself through tutorials, gained experience through voluntary work, studied design at university and eventually found myself drawn to UI and UX. I realised I cared less about making things look impressive and more about making them feel effortless to use. That mindset has stayed with me ever since.
Along the way I discovered Webflow, which quickly became one of my favourite tools. Seeing an idea evolve from a static design into something interactive changed the way I think about design. It reinforced my belief that good design is not only about aesthetics, but about creating experiences that feel intuitive from the very first interaction.
Today, I work within a global branding agency where I have had the opportunity to design digital experiences for a wide range of clients and brands. I love the small details, thoughtful interactions, purposeful motion and subtle moments that make an experience feel polished without getting in the way.
I believe the best digital experiences are the ones people barely notice. Not because they are plain, but because everything feels natural. Clean layouts, clear navigation and purposeful interactions will always matter more to me than adding complexity for the sake of it. If someone leaves a product thinking, "That was easy to use," rather than, "That looked clever," then I think the design has done its job.
I didn't choose design straight away.
It found me first.
I never set out to become a designer. In fact, I did not even know it was a career. Growing up, I spent countless evenings creating graphics for gaming and anime communities, simply because I enjoyed making things. It was not until someone asked why I did not do it professionally that I realised design could be more than a hobby. That one question completely changed the direction I took.
Since then, my path has been driven more by curiosity than by a plan. I taught myself through tutorials, gained experience through voluntary work, studied design at university and eventually found myself drawn to UI and UX. I realised I cared less about making things look impressive and more about making them feel effortless to use. That mindset has stayed with me ever since.
Along the way I discovered Webflow, which quickly became one of my favourite tools. Seeing an idea evolve from a static design into something interactive changed the way I think about design. It reinforced my belief that good design is not only about aesthetics, but about creating experiences that feel intuitive from the very first interaction.
Today, I work within a global branding agency where I have had the opportunity to design digital experiences for a wide range of clients and brands. I love the small details, thoughtful interactions, purposeful motion and subtle moments that make an experience feel polished without getting in the way.
I believe the best digital experiences are the ones people barely notice. Not because they are plain, but because everything feels natural. Clean layouts, clear navigation and purposeful interactions will always matter more to me than adding complexity for the sake of it. If someone leaves a product thinking, "That was easy to use," rather than, "That looked clever," then I think the design has done its job.