The King's Cross Group
From design to digital experience
Webflow development
UI design
Digital experience design
Brief
The project focused on transforming The King's Cross Group’s existing digital presence into a more engaging and immersive experience. The new website introduced a more refined visual approach, interactive elements and a clearer structure to better connect with users.
Outcome
The new website delivered a more engaging and interactive digital experience for The King's Cross Group, combining a refined visual direction with a flexible Webflow build. By taking the designs from initial concepts through to implementation, the project created a seamless transition between design and development while ensuring the final experience remained responsive, consistent and true to the original vision.
Designed as part of the digital design team at Conran Design Group.
Bringing interaction to life
Webflow provided the opportunity to bring the static designs into a fully interactive experience. Carefully considered animations, transitions and responsive behaviours were introduced to create a more engaging journey while maintaining usability and clarity.