The King's Cross Group
Refined on screen, built to move
Brief
King's Cross Group, the long term owner, asset manager and steward of the 67 acre King's Cross estate in central London, needed more than a digital refresh, it needed a new sense of depth. Working closely alongside a colleague leading the visual direction, I led the Webflow build in parallel with the design process, translating a refined visual approach and interactive elements into a responsive, structured experience, under a tight deadline.
Outcome
The result was a more engaging and interactive digital experience, combining a refined visual direction with a flexible, considered Webflow build. Working side by side from initial concept through to implementation, we created a seamless bridge between design and development, delivering a final site that stayed true to the original vision while remaining responsive, consistent and built to move at pace.
Designed as part of the digital design team at Conran Design Group.
© Conran Design Group
© Conran Design Group
Bringing interaction to life
Webflow provided the opportunity to bring the static designs into a fully interactive experience. Carefully considered animations, transitions and responsive behaviours were introduced to create a more engaging journey while maintaining usability and clarity.